VELES & CO
EN
YÖRAN · Stuzha

03 / YÖRAN CLOTHING

FROM A THREAD.TO CHARACTER.

YÖRAN Expedition equipment for northern conditions, led by the Stuzha expedition down jacket.

Learn more

Our approach

Sosnogorsk sewing factory

Production preparation

YÖRAN Expedition has a development catalogue of 95 items with technical specifications. Its flagship, the Stuzha expedition down jacket, has a revision D production dossier and graded patterns.

A decision to acquire the Sosnogorsk sewing factory was made on 3 October 2026. Initial production is planned with Chinese partners, followed by a phased transfer of documentation, training and selected operations to Sosnogorsk.

Focus areas

  • Clothing and equipment design
  • Materials, patterns and construction
  • Samples and production cooperation

The image is a product visualization. The acquisition decision does not establish completed ownership transfer or serial production.

Discuss a project

YÖRAN Expedition · apparel and equipment

Thoughtful equipment for northern journeys.

YÖRAN Expedition brings together clothing, footwear, protection and equipment for northern conditions. Its development catalogue contains 95 items, led by the Stuzha expedition down jacket. The next task is to progress from digital models and technical documentation to tested samples, initial production runs and phased manufacturing development in Sosnogorsk.

As of 4 October 2026

01Key facts

Development catalogue
95 itemsApparel and equipment with technical specifications and digital visualizations.
Collection structure
7 categoriesMen’s, women’s and children’s clothing; footwear and warm accessories; optics and protection; accessories; expedition equipment.
Stuzha size range
XS–3XLSeven sizes in the current pattern set; fit is to be evaluated on physical samples.
Current Stuzha development
D / D1Revision D production dossier and D1 patterns dated 29 September 2026.
Factory acquisition decision
3 October 2026A decision was made to acquire the Sosnogorsk sewing factory. Completing the transaction and transferring ownership are separate stages.

02What we develop

01

Men’s clothing · 11 models

The Stuzha expedition down jacket, parkas, snowmobile suits, shell and fleece jackets, insulated trousers and base layers.

02

Women’s clothing · 11 models

Down jackets and longer parkas, snowmobile suits, protective outer layers, fleece, trousers, vests and insulating garments.

03

Children’s clothing · 10 models

One-piece suits, winter sets, down jackets, fleece and base layers, mittens, balaclavas and footwear, with a separate concept for teenage snowmobile riders.

04

Footwear and warm accessories · 14 items

Winter boots, mittens and gloves, thermal socks, hats, balaclavas, neck warmers and insoles.

05

Optics and protection · 11 items

Goggles, glasses, helmets and protective equipment for snowmobile, motorcycle and ATV use. This describes the development programme, not a list of products already certified.

06

Accessories · 19 items

Backpacks, travel bags, dry bags, vacuum flasks, mugs, blankets and everyday objects with a YÖRAN identity.

07

Expedition equipment · 19 items

Lighting, field tools, repair and towing kits, cooking and sleeping systems for preparing a northern journey.

03How it works

  1. Define the garment and materials

    Agree its purpose, sizes, appearance, fabric, insulation and trims. Stuzha’s current D1 construction provides the starting point.

  2. Evaluate key assemblies

    Develop seams, pockets, fastenings and decorative details using samples of the actual materials before constructing the complete garment.

  3. Make and fit the samples

    Check fit, freedom of movement, the size range and the function of details. Incorporate changes into the documentation before production.

  4. Approve the reference sample

    Agree the sample, evaluation results, materials and manufacturing method. Prepare cutting, production operations and quality control for the batch.

  5. Inspect finished garments

    Complete final checks and prepare labels, care guidance and packaging. Product information must reflect the actual materials and evaluated sample.

04Development stages

  1. Now

    Catalogue and sample preparation

    The 95-item catalogue is in place. Stuzha has a revision D dossier and D1 patterns; the next practical milestone is a manufactured and evaluated sample.

  2. Next stage

    Sample and production reference

    Sewing, fittings and evaluation of materials, construction and sizing. The outcome determines readiness for a commercial batch.

  3. Initial seasons · planned

    Production with partners in China

    Most of the initial range is planned with specialist partners, allowing items to launch in stages while in-house manufacturing expertise develops.

  4. Phased development · planned

    A production base in Sosnogorsk

    Once acquisition matters are resolved, transfer materials, technical documentation, training and selected operations. Progress depends on site, team and product readiness.

05Partnerships

Garment manufacturers

Collaboration on clothing samples and production runs, working with technical documentation, sizing, consistent quality and an agreed reference sample.

Materials, footwear and components

Potential partners include suppliers of fabrics, insulation, trims, footwear and equipment components. Discussions focus on actual material properties and how they perform in the finished product.

Pattern development and testing

Work for pattern makers, technologists and laboratories includes fit, size grading, material and seam testing, care and verification of product claims.

Manufacturing preparation in Komi

Phased development of expertise in Sosnogorsk: team training, production operations and the transfer of evaluated solutions into local manufacturing.

Discuss a partnership ↗

06Questions and answers

What does the 95-item catalogue represent?

It is an apparel and equipment development catalogue with technical specifications and visualizations, showing the scope and intent of the range. Production readiness is established for each item through sampling and manufacturing preparation.

What is the current stage of the Stuzha jacket?

The revision D production dossier and D1 patterns cover seven sizes. The current dossier states that a physical sample has not yet been sewn. The next stage is to make it, evaluate fit and construction, and approve a reference before the commercial batch.

Where will the equipment be manufactured?

Most items are planned with partners in China during the initial seasons. The decision to acquire the Sosnogorsk sewing factory was made on 3 October 2026; it does not mean ownership has already transferred. The longer-term plan is to move documentation, training and selected operations to Sosnogorsk in stages.

Which product characteristics are confirmed?

The catalogue records design objectives and constructions. Temperature, protective and operating performance must be verified using the actual materials and samples. For Stuzha, fit, the function of details and the care process form part of reference-sample preparation.

Back to section start ↑