PARMA · northern lemonades
The non-alcoholic berry range in the current brand structure. Its identity draws on northern ingredients, three named flavours and the visual world of Komi.
02 / PARMA BEVERAGES
NORTHERN FLAVOURS.PARMA CHARACTER.
Northern berries and herbs inspire three PARMA lemonade flavors. The bottle visuals preserve the earlier packaging concept.
- 01Pera · lingonberry and cranberry
- 02Voipel · bilberry, blackberry and wild raspberry
- 03Zarni An · mint, cloudberry and lingonberry
Earlier packaging artwork · current range: soft drinks
Learn moreOur approach
PARMA
Product brandPARMA is the Veles plant’s range of lemonades made with northern berries. The three flavor concepts draw on Pera, Voipel and Zarni An.
The plant’s portfolio also includes A-Live non-alcoholic mojitos and tonics, and L’ESSENCE ciders and mead. PARMA is the soft-drink line in the current brand structure.
Focus areas
- Pera · lingonberry and cranberry
- Voypel · bilberry, blackberry and raspberry
- Zarni An · mint, cloudberry and lingonberry
The animation retains earlier packaging artwork; its alcohol markings belong to the historical design and do not describe the current PARMA lemonade range.
Discuss a projectVELES · PARMA · A-LIVE · L’ESSENCE
Three brands. Distinct flavours and categories.
In the Veles plant’s current brand structure, PARMA covers northern berry lemonades, A-Live covers non-alcoholic mojitos and tonics, and L’ESSENCE covers ciders and mead. PARMA’s three names retain their connection to Komi stories. The berry combinations below describe flavour concepts from the brand materials; the exact ingredients of the current lemonades require separate confirmation.
As of 4 October 2026
01Key facts
- The Veles beverage portfolio
- 3 brandsPARMA, A-Live and L’ESSENCE are assigned distinct product categories in the 4 October 2026 summary.
- Pera · Voipel · Zarni An
- 3 PARMA flavoursThe current category is lemonade. Earlier alcohol specifications and labels do not apply to it.
- Mojitos and tonics
- 2 A-Live rangesBoth ranges are non-alcoholic. The catalogue describes different flavours within each.
- The range in the source catalogue
- 5 mojito flavoursOriginal, mango, strawberry, melon and watermelon. Current availability must be checked before supply.
- Classic · Indian · Bitter Lemon
- 3 tonicsNames from the A-Live catalogue: a documented range, not a list of stock on hand.
- Connection with Vör Ozyr
- From berry to drinkThe Veles plant is an intended customer for future berry concentrate. The group’s own harvesting and processing chain is still being planned.
02What we develop
Pera · red berries
The source flavour concept combines lingonberry and cranberry with bright berry tartness. This describes the original pairing, not a published recipe for the current lemonade.
Voipel · dark berries
The original concept combines bilberry, blackberry and wild raspberry. The name connects the flavour to the northern wind; the current product’s final ingredients require separate confirmation.
Zarni An · berries and mint
A concept pairing of mint, cloudberry and lingonberry. It brings together herbal freshness and northern berries; earlier packaging images do not replace a current product specification.
A-Live · mojitos and tonics
The mojito catalogue lists original, mango, strawberry, melon and watermelon; the tonics are Classic, Indian and Bitter Lemon. Both ranges are non-alcoholic, with individual items and supply formats confirmed on enquiry.
L’ESSENCE · ciders and mead
A separate alcoholic category. The catalogue describes cider profiles of apple, blackcurrant and mint, pomegranate, and cherry and sweet cherry, plus orange and grapefruit mead. The current range and specifications require separate confirmation.
03How it works
1. Choose a category
Start with the requirement: PARMA berry lemonade, an A-Live non-alcoholic mojito or tonic, or L’ESSENCE cider and mead. Each category needs its own product information.
2. Select a flavour
Identify the item or flavour profile of interest. For PARMA, confirm that the enquiry concerns the current lemonade range rather than an earlier alcoholic-product presentation.
3. Check the product and packaging
Before listing or supply, confirm ingredients, volume, packaging, shelf life and storage conditions against the current specification. Older renders serve only as visual references.
4. Discuss the channel and supply
State the region, retail or hospitality format and expected volume. The plant’s team confirms samples, available items and timing in response to a specific enquiry.
04Development stages
- 4 October 2026
Current brand structure
The corporate summary establishes the distinction: PARMA lemonades; A-Live non-alcoholic mojitos and tonics; L’ESSENCE ciders and mead.
- As wild harvesting develops
Connect with berry ingredients
Vör Ozyr’s model includes raw materials and concentrates for Veles beverages. This connection depends on the 2027 pilot and subsequent processing launch; a date for full transition has not been announced.
05Partnerships
Retailers and distributors
Discuss regional brand representation and the required assortment. A useful enquiry includes the territory, store or chain format, product category and expected volume.
Restaurants, bars and hospitality
Explore non-alcoholic flavour options for a menu and consider L’ESSENCE as a separate range. Samples, packaging formats and individual product availability are confirmed with the team.
Berry suppliers and production partners
Discuss berry ingredients and the future connection with Vör Ozyr. Proposals should identify the ingredient, processing form, origin and specification; the project’s future facilities are not presented as already operating.
06Questions and answers
Is PARMA currently lemonade or mead?
The current corporate summary of 4 October 2026 defines PARMA as northern berry lemonades. Ciders and mead belong to L’ESSENCE. Earlier materials describing PARMA as mead reflect the previous brand structure.
Why do some PARMA images show alcohol markings?
They show an earlier packaging design. They do not describe the ingredients or characteristics of the current lemonade range. Orders and product listings require a current specification rather than an image of the historical label.
Are all drinks in the portfolio non-alcoholic?
No. PARMA is the lemonade range in the current structure, and A-Live comprises non-alcoholic mojitos and tonics. L’ESSENCE is a separate range of alcoholic ciders and mead. Each product’s characteristics should be checked against its current label.
Does the catalogue confirm stock, and can I order on this website?
The catalogue presents brands and documented flavour directions; the website does not accept payment for beverages. The team confirms current stock, samples, packaging, ingredients and supply dates for each enquiry.